september, 2018

28sep2:00 pm5:00 pm[DataScience] The Tip of the Iceberg - Persuade with your data insights Event Organized By: The Data Science Community Event Type :Meetup

Event Details

As a data scientist, you work hard on finding hidden gems in your data sets. (Cleaning them is hard enough!)


Alas, even an analysis genius who found the best gems will be stuck if s/he cannot make the results and insights talk to non-experts (business people, marketing team, CxOs.)


Your gems will only perceived as plain dull rocks. And that’s a shame!


 


As most experts, data scientists suffer from a specific curse: the curse of knowledge. That is not knowing anymore what it is to not have the knowledge you now do have.


Fortunately, there is a cure to that curse! Using principles, methods, and tools, it is possible to defeat the curse of knowledge by crafting the right message for your audience, and by making it understandable and memorable.


Visuals (charts, graphs, illustrations, images, etc.) are also a fantastic help in achieving the goal of persuading others with your data insights. But sorry to disappoint: ggplot, plotly and viridis are not enough! Neither is avoiding pie charts like plague (even if that’s a good starting point!) Because our brain is heavily dependent on vision, visuals need to be designed to respect the functioning of our brain. Principles of visual communication and of graphic design have been crafted over decades (when not centuries) to achieve just that.


In short, communication and presentation skills matter as much as technical skills to data scientists.


 


In this workshop, you will work on the tip of the iceberg: what is visible to others after you’ve worked hard on your data. You will learn, as well as put to practice, the components that will help you become a better communicator when it comes to explain and present the gems you found. In particular, you’ll learn about:




  • The SUCCESs principles that guide the creation of a persuading message that will stick in your audience minds, days or weeks after you shared it,




  • The storytelling elements to combine and to apply to your data that will help you spread your message,




  • The traps and misconceptions of communication and of our brain inner workings, and how to avoid falling into them,




  • The fundamentals of graphic design and visual communication to turn your data into persuasive (and ethical!) visualization.




 


Sign-up for this 3-hour workshop, combining theory, insights, and hands-on tasks, and join the tribe of data scientists who successfully make their insights so compelling they create ripples of action!


 


Who’s the workshop leader?


Alexis is a pure blend of art and science: Computer Science & IT engineer, presentation skills and inter-personal communication trainer and coach, magician, corporate speaker, master of ceremonies, and improv comedian.


For the past 15 years, the common denominator of Alexis works has been about making people understand each other and work together. As such, he has put rules and principles about communication, graphic design, storytelling or neuroscience, into practice to help non-experts understand technical topics and to help experts and non-experts speak the same language and work better as a team.




Read his blogpost


* The workshop is limited to 12 persons maximum to ensure everyone can apply right away the theory on their own pieces of work, and to improve via personalized and targeted feedback.

Time

(Friday) 2:00 pm - 5:00 pm

Location

DigitYser

Boulevard d'Anvers 40

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